The Truth About Weight Loss and How to Succeed Anyway

The reason dieting is so popular is because it doesn't work. If it worked people would only do it once. But they don't, they diet again and again and again. The reason is that Weight Loss is an industry and an industry needs to keep its customers. They do this by doing two things. They allow enough of you to be successful in the short term so they can use these successes to 'prove' it works. The other is that when you fail, they convince you that it was your fault. You didn't stick to the diet. They maintain two myths. The first is that if you do more of something that doesn't work then it will eventually work. The second is that if something isn't working it's because you aren't doing it properly.

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